Product Marketing Manager, Prime & Markets

Coinbase is seeking a dynamic and results-driven Product Marketing Manager to join our Prime & Markets team. In this role, you will be responsible for driving the marketing strategy for our Prime and Markets products, which include Coinbase Prime, Coinbase Prime Brokerage, and Coinbase Markets. You will work closely with cross-functional teams to develop and execute marketing campaigns that resonate with our target audience and drive growth.

This is a remote position, and the selected candidate will be based in the USA. The salary is negotiable based on experience and qualifications.

If you are passionate about cryptocurrency and have a proven track record in product marketing, we encourage you to apply.

📋 Tanggung Jawab Pekerjaan

Tanggung Jawab:

• Develop and execute marketing strategies for Coinbase Prime and Markets products.
• Collaborate with product, engineering, and design teams to ensure marketing campaigns align with product goals.
• Conduct market research to identify trends, opportunities, and customer needs.
• Create and manage marketing content, including but not limited to, website copy, blog posts, social media content, and email campaigns.
• Manage and optimize paid advertising campaigns across various channels.
• Measure and analyze marketing performance, providing insights and recommendations for improvement.
• Build and maintain strong relationships with key stakeholders, including internal teams and external partners.
• Stay up-to-date with industry trends, competitors, and emerging technologies.

🎓 Kualifikasi & Syarat

Kualifikasi:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, with a focus on digital products or financial services.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of cryptocurrency and blockchain technology.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Proficiency in marketing tools and software, such as Google Analytics, HubSpot, and Adobe Creative Suite.

🛠️ Keahlian

Lowongan Terkait