B2C Marketing Officer - Car Rental Services (Jakarta Timur)

Join Serasi Autoraya, a leading name in Indonesia’s automotive and rental services industry, as a B2C Marketing Officer in Jakarta Timur. In this dynamic role, you will drive customer engagement and brand awareness for our premium car rental services. Leveraging your expertise in digital marketing, you will create and execute campaigns across various channels, including social media, email, and search engines. This is your chance to make a significant impact on our customer base and grow our brand in the competitive Jakarta market.

At Serasi Autoraya, we are committed to innovation and excellence. As a B2C Marketing Officer, you will work closely with our marketing team to develop and implement strategies that enhance customer loyalty and satisfaction. You will have the opportunity to utilize industry-leading tools such as Google Analytics, Meta Ads Manager, and Hootsuite to measure and optimize campaign performance. With a focus on data-driven decision-making, you will play a crucial role in shaping the future of our marketing efforts.

📋 Tanggung Jawab Pekerjaan

• Develop and execute digital marketing campaigns to increase brand awareness and customer engagement.
• Manage social media platforms, including Facebook, Instagram, and Twitter, to build a strong online community.
• Create and optimize landing pages and email campaigns using tools like Mailchimp and Google Ads.
• Conduct market research and analyze customer data to identify trends and opportunities.
• Collaborate with the sales team to drive customer acquisition and retention.
• Monitor and report on campaign performance using Google Analytics and other analytics tools.
• Stay updated with the latest digital marketing trends and best practices.
• Assist in the development of marketing strategies and plans to support business growth.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, preferably in the automotive or rental services industry.
• Proven experience with social media marketing, email marketing, and search engine marketing.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in using digital marketing tools such as Google Analytics, Meta Ads Manager, Hootsuite, and Mailchimp.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with Indonesian market dynamics and consumer behavior.

🛠️ Keahlian

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